If you want to connect to the people you work with and for, you
first have to understand them. In order to do that effictively you
must understand yourself. For leaders of all levels, nothing is off
limits in this groundbreaking guide.
as featured in
Applied Empathy is now available in paperback.
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about the author

Michael Ventura is an accomplished entrepreneur and creative director. In 2009, Michael founded Sub Rosa, a award-winning strategy and design practice that helps leaders and their organizations explore, learn, and grow. Sub Rosa's clients include a variety of Fortune 500 companies (GE, Google, Marriott, Nike), the United Nations, the Obama Administration, and some of the world's most progressive start-ups (SoFi, Warby Parker).

Michael has served as a board member and advisor to a variety of organizations including Behance (An Adobe Company), The Burning Man Project, The Smithsonian’s Cooper-Hewitt National Design Museum, Friends of +POOL, and the U.N.'s Tribal Link Foundation. A dynamic writer and lecturer, Michael is frequently engaged as an advisor to entrepreneurs and leaders of some of the largest corporations across the globe. He is also a visiting lecturer at Princeton University and The United States Military Academy at West Point where he teaches design thinking and his Applied Empathy™ curriculum. In his personal time, Michael is an active practitioner of eastern and indigenous medicine, working through his private practice, Corvus Medicine, and leading workshops on how to bring these powerful traditions into a modern life and workplace.

Applied Empathy, his first book, was published by Simon & Schuster in May of 2018.

in the media

Empathy Doesn't Mean "Be Nice"
With 'Applied Empathy,' Michael Ventura Spotlights Empathy As Competitive Advantage In Business
The 15 best business books to read this summer
Tea and Empathy: Sub Rosa's Michael Ventura Feels Your Pain
Michael Ventura: Reclaiming His Body, Business and Life


On our Applied Empathy podcast, we sit down with industry experts to examine various topics through an empathic lens.


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upcoming events

11:05am - 11:50am
San Francisco, California
45-minute workshop. Email us here for a special registration discount!
2:30 PM - 3:30 PM
New York, New York
Michael will be speaking about the future of relationships and how to use empathy as a path to powerful leadership and problem solving. His design methodology can be used to build lasting connections and a better understanding of one’s consumers, colleagues—and oneself.
Denver, Colorado
Keynote and a panel discussion.

book a talk or workshop

Curious about bringing Applied Empathy into your organization? We offer a variety of formats ranging from keynotes to workshops to programs that range from a half day to long-term learning and development programs. Inquire here for more information.

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Seeking clearer understanding or deeper connections? Let this deck of 56 provocation cards and their corresponding guidebook lead you through conversation and exploration.
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